Web Design & Development

Efendee Clothing

Services

Shopify Collection & Product Management

User Experience & User Interface Design

Improvement of Product Filter & Search Implementation

Who

Efendee Clothing is a streetwear brand in Miami FL. It holds a large collection of clothes with wide ranges of variants.

The Challenge

A clothing brand with a large inventory can be difficult to manage, especially one with many variants and collections.

Also, a brand with a large collection list might make the customer feel overwhelmed if not easily navigable.

The Solution

Efendee Clothing uses the dynamic Shopify platform to ease the managing and updating of products in the store. Shopify was made for stores that hold big inventories and multiple product variants. Shopify's program also makes the store easier to scale as more products are added in the store in the time ahead.

Using a premium theme, I was able to implement multiple filter features, allowing users to browse intuitively and find what they were looking for efficiently. This will help increase conversion rate and provide customers with an easy shopping experience.

To further drive revenue and improve chances of purchase, we added an AJAX Cart (push out cart), so customers can reach checkout without having to leave the page they are on. Also, this encourages customers to continue to browse after purchasing a product.

The Result

With limitless customization possibilities, efendee.com has been created to be one of the best Miami based clothing line website. I built this website with emphasis on customer visual experience and ease of use.

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