The Challenge

For this website, my client wanted to display the company's wide range of collections and an emphasis on Instagram integration.

Also, a company with a large collection list might make the customer feel overwhelmed if not easily navigable.

The Solution

Etched Impressions uses the dynamic Shopify platform to ease the managing and updating of products in the store. Shopify was made for stores that hold big inventories and multiple variants. Shopify's program also makes the store easier to scale as more products are added in the store in the time ahead.

Using a premium theme, I was able to implement multiple filter features, allowing users to browse intuitively and find what they were looking for efficiently. This will help increase conversion rate and provide customers with an easy shopping experience.

To further drive revenue and improve chances of purchase, we added an AJAX Cart (push out cart), so customers can reach checkout without having to leave the page they are on. Also, this encourages customers to continue to browse after purchasing a product.