The Challenge

A clothing brand with a large inventory can be difficult to manage, especially one with many variants and collections. If the owner wanted to make minor changes to the storefront, they would be limited to the E-commerce platform they are using. If the brand was to scale in the future it would become quite tedious.

Also, a brand with a large collection might make the customer feel overwhelmed if not easily navigable.

The Solution

Pint Clothing uses the dynamic Shopify platform to ease the managing and updating of products in the store. Shopify was made for stores that hold big inventories and multiple product variants. Shopify's program also makes the store easier to scale as more products are added in the store in the time ahead.

Using a premium theme, I was able to implement multiple filter features, allowing users to browse intuitively and find what they were looking for efficiently. This will help increase conversion rate and provide customers with an easy shopping experience.

To further drive revenue and improve chances of purchase, we added an AJAX Cart (push out cart), so customers can reach checkout without having to leave the page they are on. Also, this encourages customers to continue to browse after purchasing a product.

I also created a feature, 'As Seen on Instagram,' that promotes certain products. It basically displays an image of a few products in action, and the interested customer would then click on the product they like and be taken to the product page then prompted to purchase said product. This improves customers' visual experience and increases conversion rate.